I wonder who writes this stuff ? It looks like they are saying "if you don't sell natural latex you are some-kind of ripoff or scam artist. It also looks like they don't know what they are talking about as they proceed with the following:

      "it's a little known fact that about 93% of latex used in the manufacture of so-called "latex beds" is made using synthetic latex made from petroleum products ...and since synthetic latex is stiffer, coarse in texture.....Since natural latex is inherently more costly, most large scale bedding manufacturers don't even offer it and substitute inferior synthetic latex without the customer ever noticing the difference, thinking that this is as good as it gets"

Pretty slick writing and misleading the reader to negative conclusions about the quality and intentions of bedding manufacturers.. Let me add my two cents as we read it again.
"it's a little known fact that about 93% of latex used in the manufacturer of so-called latex beds is made using synthetic latex made from pertroleum products" .( It is not a little known fact. Everybody in manufacturing and anyone who does research knows that synthetic latex is blended with a percentage of natural to produce the best latex mattress cores. The main reason for blending is to insure a more uniform mattress to overcome some of the shortcomings of an all natural product. There are a multitude of latex manufacturers in the world and they run the gamit as far as production facilities and technology, which means the end products are not all of the same quality, even though they are natural..  And please, these are not "so-called" latex beds, they are latex beds. ) "and since synthetic latex is stiffer, coarse in texture".( Instead of "stiffer and course lets substitute the word stronger, which it is.. The cells of synthetic latex are stronger than natural latex and add tencel tear strength to the combination of blended natural and synthetic. None of the major latex manufacturers are producing a 100% synthetic latex mattress as the writer is trying to infer. ) "Since natural latex is inherently more costly" ( an all natural latex mattress cost less than a latex mattress with 70% synthetic and 30% natural produced by the talalay manufacturing process )," most large scale bedding manufacturers don't even offer it"..... .( they don't offer it because they know that blended is a better value to the to the consumer as far as consistant uniform comfort, and durability ) "and substitute inferior synthetic latex" ( they are not substituting inferior synthetic latex they are using superior blended latex ) without the customer ever noticing the difference, thinking that this is as good as it gets"

To reiterate here are some additional thoughts.

• 80% , not 93% of latex used in manufacture of latex mattresses in the US is a blend of natural and synthetic because it delivers a more consistant durable product, not because the manufacturers are trying to fool the public. The blend will contain a minimum of 20% natrual latex.
• To my knowledge you can't find a 100% synthetic latex mattress as all latex mattresses contain at a bare minimum 20% natural latex. The 20 to 50% natural is blended to give it the soft springy feel that is so unique to latex.. If you lay down on a medium all natural latex core and a medium blended latex core (made by the dunlop process) you would have to be the princess on the pea to tell which is which. And of course only 3% of all the latex mattress cores produced are both 100% natural and made using the talalay process.
• Being "natural" does make it better to a certain extent, what makes latex better is the manufacturing process. The talalay process is superior to the dunlop process
• Blended latex is not an inferior product being palmed off on the unsuspecting public. In many cases it is superior depending on the source of the natural. Environment, soil, weather conditions all combine to produce different qualities of natural latex with the natural imperfections inherent in a natural product". Adding a percentage of synthetic improves the product by leveling out the imperfections.
• BEST VALUE for consumer is BLENDED TALALAY LATEX because it delivers the most consistant comfort over the longest period of time, produces the widest range of firmness, and has a superior springy feel. You cannot produce soft natural latex, using the standard process, under 20 ILD without increased risk of failure in the product.

1. synthetic latex cost on a scale of 1-10 is about a 3 (dunlop process)
2. natural latex cost on a scale of 1-10 is about a 5    (dunlop process)
3. blended latex cost on a scale of 1-10 is about a 7  (talalay process)
4. all natural talalay cost on a scale of 1-10 is a 10     (talalay process)

   The number of companies selling all natural talalay are few and far between, but the number of companies selling natural latex and inferring it is also talalay are plentiful.